FIELD NOTES / APPROVAL WORK
The Markum notes.
Clearer client collaboration, fewer approval disputes.
Why client approvals break down (and how to make them clear)
Most approval problems are not creative problems. They are information problems. Here is how to make the decision easy to understand and easy to record.
AUGUST 27, 2026
The client approval checklist for creative deliverables
A practical pre-send checklist for design, video, copy, and campaign work—so reviews produce decisions instead of another round of confusion.
AUGUST 27, 2026
How to reduce revision cycles without hurting the creative relationship
Fewer revisions do not come from pushing clients to decide faster. They come from creating better moments for them to decide.
AUGUST 27, 2026
Build an approval process that scales from solo freelancer to agency
A scalable approval process is not more bureaucracy. It is a small set of repeatable decisions that survives handoffs and busy weeks.
AUGUST 27, 2026